Turning 5 Minute Meetings Into 12 Month Revenue.
Commercial sales consulting for luxury and independent hotels
Most hotel sales teams aren’t underperforming. They’re under-converting. The meetings are happening. The relationships exist. But without the right structure sales activity are costly activities.
Hotels invest between $10,000 and $80,000 annually across sales trips and consortia partnerships. Yet 80% of leads go cold after a sales trip. Consortia memberships sit underutilised. New markets take far longer to produce results than they should.
That gap between investment and return is exactly what I close for you.
I work with General Managers and Directors of Sales & Marketing at independent hotels to close that gap with the commercial rigour that comes from 15 years leading sales for Mandarin Oriental and The Set Hotels.
Measurable results. Within your next sales activity.
Trusted by luxury hotel sales leaders
2× Confirmed bookings in one week
A 5-star resort doubled their confirmed bookings within one week of completing a Sales Trip Playbook engagement me.
“She has always stood out as one of the best sales professionals I’ve had the pleasure of working with. The team loved not only the new skills and knowledge they gained but also the way she delivered it.”
Director of Sales & Marketing, Six Senses
See How Six Senses Doubled Bookings in One Week
15 years in luxury hotel sales · Mandarin Oriental & The Set Hotels · Europe · Middle East · Americas
Who this is for
You are a General Manager or Director of Sales & Marketing at an independent hotel or boutique collection with a small, talented sales team and no dedicated commercial coach.
You are facing at least one of these right now:
→ A major trade show is coming and you want your team prepared, not just present
→ You are entering a new market and need the right agency relationships built fast
→ You are enrolled in a consortia programme but it is not generating the bookings it should
If you recognise this, the gap is not effort. It is structure.
What I do
Three moments where hotels lose the most revenue potential.
Sales Trip Playbook
Strategy · Preparation · Conversion
Your team attends the shows. They take the meetings. But without the right preparation, positioning, and follow-up structure, most of those conversations never become bookings.
This engagement gives your team a complete system for every stage of a sales trip from identifying the right targets before the show to following up in ways that convert interest into confirmed business.
Hotels typically see 40–60% more qualified leads, 25% of post-show leads converting to revenue, and a 2x–4x return on their sales trip investment.
Consortia Partnership
Strategy · Activation · Revenue
Most hotels are enrolled in consortia. Few are using them effectively. The difference is almost never the partnership itself it is how the hotel shows up, communicates, and follows through with travel advisors.
This engagement builds the strategy and the habits that turn an underutilised consortia membership into a consistent source of high-value bookings.
Hotels typically strengthen ties with 6–10 high-fit agencies and see 25%+ growth in repeat bookings within one programme cycle.
New Market Entry Strategy
Research · Positioning · Relationships
Entering a new geographic market without the right agency relationships is expensive and slow. This engagement gives you a clear commercial strategy for the markets that matter most to your hotel identifying the right partners, positioning your property effectively, and building relationships that produce bookings rather than business cards.
Hotels typically build 3–5 high-fit agency relationships within 90 days, with 20% faster lead-to-opportunity conversion and 30% pipeline growth from targeted outreach within 6 months.
15 years in luxury hotel sales. Now I help others get the results I spent a career building.
Hi, I am Franziska. I spent 15 years leading sales for some of the most recognised names in luxury hospitality Mandarin Oriental, The Set Hotels, opening new markets from scratch and building the travel agency relationships that drove 10–20% revenue growth year after year.
I stepped out of the industry, only to realize my heart never left. A season in SaaS and fintech taught me a lot, but I came back with fresh eyes and a sharper edge, ready to help hotel sales teams navigate today’s faster pace, higher targets, and relentless travel schedules.
I work the way I always have with energy, precision, and a genuine understanding of the pressure your team is under. I have stood in front of travel advisors at Virtuoso, run sales trips across three continents, and yes once presented an entire trade show stand in a Queen’s Guard uniform, because standing out is sometimes the whole point.
What I don’t do is generic. Every engagement is built around your hotel, your team, and the specific commercial gap we are closing together.
Franziska Lein, Founder, FL Hospitality Consulting
Let’s look at where your hotel is leaving revenue on the table.
In a 30-minute sales strategy call lets identify where you are stuck and I’ll walk you through the system: if it aligns, I’ll send over the next step.
Just options for when you’re ready to make a change.
Not ready to talk yet?
See exactly where your team’s sales trip preparation is costing you bookings.