Turning 5 Minute Meetings Into 12 Month Revenue.
Commercial sales consulting for luxury and independent hotels
Most hotel sales teams aren’t underperforming. They’re under-converting. The meetings are happening. The relationships exist. But without the right structure behind every interaction – the right questions, the right follow-up, the right positioning sales activity stays activity.
I work with sales leaders at luxury and independent hotels to fix the conversion gap. Not with generic frameworks, but with the commercial rigour that comes from 15 years leading sales for Mandarin Oriental and The Set Hotels.
One engagement. Measurable results within a single sales cycle.
Trusted by luxury hotel sales leaders
2× Confirmed bookings in one week
A 5-star resort doubled their confirmed bookings within one week of completing a Sales Trip Playbook engagement with FL Hospitality Consulting.
“She has always stood out as one of the best sales professionals I’ve had the pleasure of working with. The team loved not only the new skills and knowledge they gained but also the way she delivered it.” Director of Sales & Marketing, Six Senses
Watch the Six Senses case study →
15 years in luxury hotel sales · Mandarin Oriental & The Set Hotels · Europe · Middle East · Americas
Who this is for
You are a Director of Sales & Marketing or General Manager at an independent hotel or boutique collection.
Your sales team is small and talented. But without a dedicated commercial coach, the pressure of daily operations leaves little room to sharpen how they sell.
You are facing at least one of these right now:
→ A major trade show is coming and you want your team to walk in prepared – not just present
→ You are entering a new market and need a clear strategy for building the right agency relationships from scratch
→ Your team is converting meetings into proposals but not enough proposals into bookings
If you recognise this, the gap is not effort. It is structure. That is exactly what I provide.
What I do
Three moments where luxury hotels lose the most revenue potential.
Sales Trip Playbook
Strategy · Preparation · Conversion
Your team attends the shows. They take the meetings. But without the right preparation, positioning, and follow-up structure, most of those conversations never become bookings.
This engagement gives your team a complete system for every stage of a sales trip from identifying the right targets before the show to following up in ways that convert interest into confirmed business.
Most hotels see measurable improvement in qualified meetings and post-trip conversion within one sales trip.
Consortia Partnership Programme
Strategy · Activation · Revenue
Most hotels are enrolled in consortia. Few are using them effectively. The difference is almost never the partnership itself it is how the hotel shows up, communicates, and follows through with travel advisors.
This engagement builds the strategy and the habits that turn an underutilised consortia membership into a consistent source of high-value bookings.
Designed for hotels that want their consortia investment to perform, not just exist.
New Market Entry Strategy
Research · Positioning · Relationships
Entering a new geographic market without the right agency relationships is expensive and slow. This engagement gives you a clear commercial strategy for the markets that matter most to your hotel identifying the right partners, positioning your property effectively, and building relationships that produce bookings rather than business cards.
15 years in luxury hotel sales. Now I help others get the results I spent a career building.
I spent 15 years leading sales for some of the most recognised names in luxury hospitality Mandarin Oriental, The Set Hotels, opening new markets from scratch and building the travel agency relationships that drove 10–20% revenue growth year after year.
I stepped out of the industry, only to realize my heart never left. A season in SaaS and fintech taught me a lot, but I came back with fresh eyes and a sharper edge, ready to help hotel sales teams navigate today’s faster pace, higher targets, and relentless travel schedules.
I work the way I always have with energy, precision, and a genuine understanding of the pressure your team is under. I have stood in front of travel advisors at Virtuoso, run sales trips across three continents, and yes once presented an entire trade show stand in a Queen’s Guard uniform, because standing out is sometimes the whole point.
What I don’t do is generic. Every engagement is built around your hotel, your team, and the specific commercial gap we are closing together.
Franziska Lein, Founder, FL Hospitality Consulting
Let’s look at where your hotel is leaving revenue on the table.
In a 30-minute discovery call we will identify the specific gap between your team’s current conversion and what is actually possible whether that is a sales trip, a consortia programme, or a new market you are trying to crack.
No pitch. No obligation. Just a focused commercial conversation with someone who has been in your seat.
Book a Discovery Call
Not ready to talk yet?
Download the Sales Trip ROI Scorecard free ! See exactly where your team’s sales trip preparation is costing you bookings.